Tool Examples for Digital Marketers
As a digital marketer, you’ll encounter many tools to streamline your efforts. This curated list is a solid starting point to help you boost productivity, spot trends, create visual content, and manage social media efficiently. Bookmark your favorites for quick access.
Productivity Software
These tools help you stay organized and productive:
- Microsoft Office – A suite including Word (documents), PowerPoint (presentations), and Excel (spreadsheets).
- Google Workspace – Browser-based productivity tools including Docs, Slides, and Sheets.
Trending Topics Tools
Use these platforms to discover what your audience is talking about and what’s trending in your industry:
- Google Alerts – Get notified when your chosen keywords appear online (blogs, news, etc.).
- Answer the Public – Generate keyword-based questions and search insights.
- Google Trends – Analyze search term popularity over time and by location.
Visual Content Creation Tools
Design compelling visuals for social media, marketing campaigns, or reports:
- Visme – Create interactive presentations, infographics, reports, and more.
- Pexels – Free high-quality stock photos and videos.
- Stencil – Quickly design social media graphics and blog images.
- befunky – Easy-to-use photo editor and collage maker.
- Fotor – Powerful online photo editing and design tool.
- Canva – Design tool for social graphics, presentations, ads, and videos.
Social Media Management Tools
Manage, schedule, and analyze your social media content across platforms:
- Buffer – Simplified social media scheduling and engagement.
- Sprout Social – Comprehensive social media management and analytics.
- Hootsuite – Schedule, manage, and monitor multiple social accounts.
- PostPlanner – Content discovery and publishing tool for engagement.
- HubSpot – Includes social media tools within a broader marketing platform.
- Sendible – Social media management for agencies and businesses.
- AgoraPulse – Schedule content, monitor mentions, and measure performance.